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40 ways to gain greater customer loyalty
- 1. Write hand written notes -“I Appreciate Your ...” or “Thank you …”
- 2. Follow up phone calls to check on purchases
- 3. Contact customers prior to launching any new products
- 4. Send birthday cards to your customers or their staff members
- 5. Send a birthday card for your customer’s anniversary of being in business
- 6. Deliver your information with balloons or a gift to create an impact and to ensure it will be read
- 7. Conduct “How do we improve?” Meetings with your key customers.
- 8. Organise networking nights, so that your customers can meet your other customers and your key staff members
- 9. Put into place a referral system. It is a great way to build your business
- 10. Special contact program for your “A” customers
- 11. Write a Customer Newsletter
- 12. Find unique ways to say “Thank You” to your customers
- 13. Establish your own club, it maybe a Frequent Buyers Club
- 14. Make “How’s things …” Calls to your customers
- 15. Use a customer survey to gain feedback and to seek out other opportunities. But remember make sure you use a response tool with it.
- 16. Develop a personal profile on each of your customers
- 17. Gain & use customers testimonials
- 18. Give people luggage tags by turning their business card into a laminated luggage tag.
- 19. Provide training sessions for your customer’s staff
- 20. Work in your customer’s business for an hour or for half a day
- 21. Have an open day in your business, just for customers - after hours
- 22. Make available your library of information to your customers
- 23. Organise difference types of new customer functions
- 24. Have your own customer games night as a way to network
- 25. Create special offers that add real value to your customers
- 26. Read for your customers. Find articles from magazines, the newspaper or from industry publications that relate to your customers and send it to them.
- 27. Write 6 articles for your customer’s newsletter or publications
- 28. Offer your speaking services to your customer’s business, association or network of contacts
- 29. Look to build strategic alliances that add value to your customers with other service providers, associates or key networks
- 30. Conduct or sponsor seminars for customers to attend
- 31. Place a discount sticker on the customer’s credit card
- 32. Send notes, faxes or cards to your customers during these times - Easter; Australia day; End of Financial Year; Valentines Day; First Day of Spring; Your Local Show Day Holiday; New Year; After you have been to a conference or just to send a positive or powerful quote
- 33. Give away training tapes to your customers
- 34. Sending positive faxes to cheer up your customers
- 35. Organise to put your knowledge onto Audio Tapes
- 36. Take customers to other seminars - Internet; Taxation, Budget or Information that will help them in business.
- 37. Send monthly hints & tips via e-mail - “This Month’s Top 5 Ideas”
- 38. Set up a Hints and Tips Booklet for your customers
- 39. Establish your own Footy Tipping Competition and enrol your customers into it
- 40. Organise your own Racing Sweepstake Competition
About The Author
Keith Abraham CSP is a Brisbane-based professional conference speaker on Creating Loyal Profitable Customers, Customer Service, Strategic Selling, and Designing Your Life. He is the author of Creating Loyal Profitable Customers! and recipient of the Nevin Award which is the highest award given to any speaker by the National Speakers Association Australia.
 Email Keith
Keith's Website
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